market research

What’s in a business plan?

If you’re thinking about starting your own business, chances are, you’ve already attempted some sort of rough business plan. Creating a business plan is not only a crucial step in the planning process, but also helps force yourself to answer some important questions. When it comes to franchises, business plans

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How to research market demand

When thinking about starting a business, market research is one of the most important aspects, prior to getting your business up and running. One of the most important parts of your research should be establishing market demand. Market demand is exactly what it sounds like. It is the general demand

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